Whether we notice it or not, we are consuming content every single day.
The platforms for content consumption are increasing every year. As well as the amount of content produced is increasing. These are the most common platforms for content consumption:
- Email newsletters
- Facebook posts
- Instagram posts
The list will keep on expanding.
We love consumption. There is so much content out there that sometimes we get overwhelmed with what content we should consume and what we should ignore.
The problem is not the ever-expanding content. The problem is our consumption habits.
Like we consume energy through food and then we spend the energy through exercise to balance it out, we should treat content consumption the same way.
Consumption has to be balanced with creation. If we keep on consuming and not creating, we will get “mentally obese”.
Another skill we need to adapt is letting go of the fear of missing out. Life is too short to consume all the content out there. I know that you want to gather every piece of information and keep up to date with your favorite influencers or TV shows. But you have to let some content go and be okay with it.
For every piece of new content you consume, you have to say no to the other content out there. Then, you should make time for creation especially if you’re an entrepreneur.
Types of content
- Inspiration / Motivation
- Entertainment / Fun
- Educational / Instructional
Some content is the combination of two or three types. We need to consciously consume content which is most useful for us at the moment.
If you’ve dealt with a failure or if you’re feeling down then consume something motivational. It is also a good idea to consume such content time to time to stay motivated. The need depends on each person so only you can decide how regular you should consume such content.
If you’re feeling burnt out or if you want to celebrate after a long hustle, you can consume entertainment or funny content to rest your mind and soul. The break will expose your mind to new stimulus which will lead to creativity or recovery.
If you’re feeling lost or stuck then it’s best to consume educational content. You will find solutions to your problems and get unstuck. It’s also good to consume such content daily so that you expand your knowledge base and find new possibilities.
If you want to be successful, you have to value your time. Observe your content consumption habits and make changes accordingly. A lot of your consumption should be educational and then you can adjust the motivational and entertainment content according to your needs. Finally, balance content consumption with creation such as writing, recording, designing, etc.
So, what are your current consumption habits?